not facebook the book

Scaling Design Thinking in the Enterprise

Best Practices From a 5-Year Case Study
  • Know how to launch pilot projects for design thinking
  • See how to evangelize and teach design thinking to executive stakeholders
  • See how to measure the ROI of UX
  • All based on a 5-year project at Citrix involving thousands of employees
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  • Julie Baher

    Julie Baher

    As a Sr. UX Director at Illumina, Julia leads a team dedicated to improving human health through design thinking. Previously, Julie led Citrix’s CX team for SaaS products. She led design for enterprise products including XenClient, Cloud Platform and App Orchestration. Prior to Citrix, Julie ran the design team for the shared platform of Adobe’s Creative Suite and led user research for Photoshop. She has designed everything from websites ( to online education ( online MBA program) to training programs (Charles Schwab, National Semiconductor) to computer networks (Onizuka Airforce base, ZiffDavis Labs). Julie earned her BA at Wesleyan University in cognitive science and a PhD in Learning Sciences.