VP Design at Snagajob
Peter is an experience design and product management executive with 20 years experience across a broad range of digital media. Prior to Snagajob, he was Sr. Director of Design at Jawbone, inventing the future through wearables and Internet of Things.
In 2001, he co-founded Adaptive Path, perhaps the world's premier firm dedicated to user experience. He’s been instrumental in its growth from a small boutique firm to an international consultancy, with offices in San Francisco, Austin, and Amsterdam.
After Adaptive Path, he lead the global design team at Groupon, including product/UX, marketing, and brand design. He grew the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.
For over 15 years he’s been a dedicated thinker, writer, and public speaker about user experience. Just recently, he co-authored Org Design for Design Orgs published by OReilly.