The humble design proposal is, perhaps, the most crucial text a UX/UI designer will ever write. This document outlines your specific approach to the client’s design brief — what you plan to do and how you plan to do it. If successful, your proposal will become part of the contract you sign with the client.

The hamburger menu looks as tasty as it sounds. It’s a design-cum-navigation element, now on almost all apps, that comprises three horizontal lines. It looks like a hamburger. Picture something like this: Bun, patty, bun. If you squint, it kind of looks like the Spotify logo: The UX designer’s hamburger menu saves time and space

When any new leader walks into an enterprise with more than a century of history—as Johnson & Johnson does—they know they must adapt to some of the existing processes. Improvements in technology, however, have made it necessary for all corporate designers to turn processes into even more efficient methods. If you start a new job

These testimonial page examples will show you how to offer social proof of a product’s benefits. In other words, when you design a page that shows visitors the wonderful ways the product or service helped other customers, they’re more likely to believe that it can help them too. “Above the fold” is the part of

You’ve heard about human-centered design. It’s one of the most omnipresent design philosophies in UX/UI. But what about user-centered design (UCD)? These two terms sound similar, but there are differences between them, and you should consider both principles when designing future prototypes. In short: Human-centered design (HCD) considers the psychological/emotional preferences of users that engage

Like a lot of companies, Johnson & Johnson once relied on a style guide to make sure designers used approved language and components. Style guides can still help brands enhance their UX, but they don’t always match the needs of larger companies. Newer technology also makes it possible for smaller enterprises to move from style

Static style guides have a role to play in keeping digital products on brand. When it comes to actually designing products, though, interactive design systems make it much easier for professionals to create products that meet project goals. Where style guides can succeed Style guides have been around for much longer than anyone creating new

Lead designers need to make sure they keep their team members on the right path. Managers have tried several methods to reach this goal, including pattern libraries and style guides. While those options have a place to play within some organizations, they don’t always provide the single source of truth that you need to optimize

There are many ways for product teams to achieve greater efficiency and consistency in the design handoff.  At UXPin, we believe that smooth communication between designers and developers is one of the most important factors in setting up an efficient and scalable DesignOps process for your business. In the ideal world, both designers and devs

Front-end prototyping is the making of a simulation of the final design. It’s a sample of how the final product will look and feel. This gives the design team something tangible so it can assess its functions, plus it helps uncover flaws. Teams can test the prototype before investing time, money, and labor. Stakeholders can

Read these six articles to learn more about user research methods that can lead to better UX design for your digital products.

Useful articles handpicked by our UX team.

As UX/UI designers, we have to keep in mind that we’re creating a product for real people. A user persona is a perfect tool to humanize our research data. We’ll look at some UX persona examples later. When we say the target user is women 35-60 years of age, our brains read it as numbers

To visualize something well and make sure the design gets properly coded without too much back-and-forths with a developer, you’ll need a nice working prototype. Prototypes with interactive components also help when showing your design to stakeholders or other team members—or for usability testing. For a prototype to be great, it needs to resemble a

Image-rich content drives website engagement, and making sure those images display properly is a crucial part of good UX design.  Whether you’re working with photographs, illustrations, or video, an image that’s stretched, squashed, or poorly cropped makes a poor impression for on-site visitors and affects their overall experience on the site.  Determining aspect ratios for