The Field Guide to UX StrategyTurning Vision Into Action
- Actionable UX strategy guide from Robert Hoekman Jr., acclaimed designer and author of 8 design books including "Designing the Obvious" and "Experience Required"
- Define, document, execute, and test your UX strategy with methods proven through practice.
- Based on 15 years of UX experience with companies like Automattic, Adobe, Intuit, Rackspace, Dodge, Edmunds, and others.
- No dry theory: this guide is meant for everyday use.