the book

The Field Guide to UX Strategy

Turning Vision Into Action
  • Actionable UX strategy guide from Robert Hoekman Jr., acclaimed designer and author of 8 design books including "Designing the Obvious" and "Experience Required"
  • Define, document, execute, and test your UX strategy with methods proven through practice.
  • Based on 15 years of UX experience with companies like Automattic, Adobe, Intuit, Rackspace, Dodge, Edmunds, and others.
  • No dry theory: this guide is meant for everyday use.
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  • Robert Hoekman Jr.

    Robert Hoekman Jr.

    Robert Hoekman Jr. is a product strategy expert and author of multiple UX books including "Experience Required", "Web Anatomy" (co-author Jared Spool), "Designing the Moment", and "Designing the Obvious". He has spent the last 15+ years designing and executing UX strategies with companies like Rackspace, Intuit, Adobe, Dodge, Edmunds, and others.