Inamo, a leading platform for qualitative research, has unveiled a new version of its AI-powered research suite designed specifically for innovators in the Nordic region. Announced on January 6, 2026, the Nordic Edition of the Smart Launch Technology aims to streamline qualitative research for UI/UX agencies, freelancers, and startups in Sweden, Denmark, Norway, and Finland.
The new suite addresses the growing demand for AI-driven UX research in the Nordic market, where AI adoption in UX jumped by 32% year-over-year, and remote qualitative research projects increased by 41% between 2023 and 2024. The platform introduces several region-specific features to meet these trends, including culturally tailored recruitment and local language support.
Features Customized for the Nordics
Inamo’s Nordic Edition introduces tools optimized to meet the unique needs of the region. Key features include:
- Nordic-Optimized Recruitment Engine: With access to a pool of over 50,000 pre-vetted participants from Nordic countries, the suite ensures culturally relevant feedback with an impressive 95% match accuracy.
- AI Transcription in Local Languages: The platform offers real-time transcription and analysis in Swedish, Danish, Norwegian, and Finnish with a claimed accuracy of 98%, providing deeper insights into user behavior.
- GDPR-Enhanced Unified Dashboard: Teams can manage moderated and unmoderated qualitative research, perform AI-powered thematic analysis, and generate export-ready reports within a single platform.
- Flexible Pricing Plans: The platform caters to a broad range of users, from freelancers to larger teams. Pricing starts with a free Freelance plan for one project per month, scaling to €149/month for teams and €499/month for growth-oriented businesses.
Fredrik Mattsson, CEO of Inamo, emphasized the importance of the platform’s speed and depth for innovation leaders in the region. "In the Nordic innovation hubs, from Stockholm’s tech scene to Copenhagen’s design leaders, speed and depth win", Mattsson said. "Our Qualitative Research Intelligence turns complex user data into actionable stories, helping teams boost conversions by up to 400% as proven in top product launches."
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A Qualitative-First Approach for SMBs and Freelancers
Unlike many tools that focus heavily on quantitative insights, Inamo’s research suite prioritizes qualitative data, combining human expertise with AI to deliver actionable insights. The platform’s user-friendly design and focus on accessibility make it particularly valuable for small and medium-sized businesses (SMBs) and freelancers. Early adopters in Nordic UX agencies have reported faster deployment of projects and higher-quality insights.
The Nordic Edition is available immediately and can be explored with a 14-day free trial for interested users.
About Inamo
Inamo is an all-in-one qualitative research platform designed for UI/UX professionals, freelancers, and market research firms. With a strong focus on GDPR compliance and AI-powered capabilities, the company specializes in delivering deep user insights that cater to local contexts across the Nordics and beyond.
For more information, visit Inamo’s website or connect with their team.
