The humble design proposal is, perhaps, the most crucial text a UX/UI designer will ever write. This document outlines your specific approach to the client’s design brief — what you plan to do and how you plan to do it. If successful, your proposal will become part of the contract you sign with the client.

The hamburger menu looks as tasty as it sounds. It’s a design-cum-navigation element, now on almost all apps, that comprises three horizontal lines. It looks like a hamburger. Picture something like this: Bun, patty, bun. If you squint, it kind of looks like the Spotify logo: The UX designer’s hamburger menu saves time and space

When any new leader walks into an enterprise with more than a century of history—as Johnson & Johnson does—they know they must adapt to some of the existing processes. Improvements in technology, however, have made it necessary for all corporate designers to turn processes into even more efficient methods. If you start a new job

These testimonial page examples will show you how to offer social proof of a product’s benefits. In other words, when you design a page that shows visitors the wonderful ways the product or service helped other customers, they’re more likely to believe that it can help them too. “Above the fold” is the part of

You’ve heard about human-centered design. It’s one of the most omnipresent design philosophies in UX/UI. But what about user-centered design (UCD)? These two terms sound similar, but there are differences between them, and you should consider both principles when designing future prototypes. In short: Human-centered design (HCD) considers the psychological/emotional preferences of users that engage

Like a lot of companies, Johnson & Johnson once relied on a style guide to make sure designers used approved language and components. Style guides can still help brands enhance their UX, but they don’t always match the needs of larger companies. Newer technology also makes it possible for smaller enterprises to move from style