Learning React for designers–is it necessary? Can you build code prototypes without learning to code? These are common questions among product development teams and designers. Most designers don’t want to learn to code. And rightly so. Learning React or even the basics of HTML, CSS, and Javascript takes a lot of time. A designer’s time

Don Norman, the founder of the Nielsen Norman Group and former Apple VP, coined the term user experience or UX in the 90s. Almost two decades later, Tony Hillson from Service Design in New Zealand came up with customer experience or CX.  Many people incorrectly use CX and UX interchangeably, but these describe different levels

User pain points are the foundation for every design project. Solving these problems creates business value while enhancing a product’s usability and desirability. The best way to identify customer pain points is through comprehensive prototyping and usability testing. Designers use test results, plus insights from other UX research, to iterate on solutions to solve these

Many companies, such as Airbnb and Uber, have already switched to using a unique design system of their own. Constant innovation within the industry is an essential aspect of setting a brand apart from the competition and improving the user experience, especially for brands that operate on a global scale. Thanks to making the most

Google has always recommended responsive web design (RWD), especially after rolling out a big update on 4/21/15 which ranked mobile-friendly sites higher. It doesn’t specify in the update that you must use responsive design though, just that a site be accessible on mobile, with good UX and performance. With that in mind, let’s examine the

One of the best things about being a part of the design community is that most designers love to exchange ideas, spread knowledge, and share their experiences regardless of their seniority level. You can be a starting designer or an established thought leader, and it’s almost a given that you find a design conference that