Hack the Growth! Growth Hacking in UXPin
In his famous blog post Startup = Growth, Paul Graham, founder of Y Combinator, said: “A startup is a company designed to grow fast.”. Planing and executing a growth strategy is the straight way to business haven – explains mr Graham and damn… I couldn’t agree more.
Creating a product is a constant endeavor to please current customers and conquer the hearts and minds of new people. It should be planned, precisely executed, and measured. It’s a non-stop job. You just can’t have a rest for five minutes. It’s a race.
“A company that grows at 1% a week will grow 1.7x a year, whereas a company that grows at 5% a week will grow 12.6x. A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years later be making $7900 a month, which is less than a good programmer makes in salary in Silicon Valley. A startup that grows at 5% a week will in 4 years be making $25 million a month.” /Paul Graham
At UXPin, inspired by our great advisors, we measure and plan our growth strategy per week. We try to keep our growth rate in sales high, so we precisely plan our marketing strategy (90% of which is to create meaningful content for all of you!) and constantly improve our product – introducing new features, or improving existing – almost every week.
Does it work?
Yes! Since we’ve reached the traction, back in August 2012, our average weekly growth of sales is 7%! We’re keeping our growth rate healthy (around 5% weekly is usually considered awesome for SaaS companies) and we’ve just nailed our weekly record of sales.
Last week we’ve reached almost 8% of weekly growth and we’ve exceeded our former record of sales by 41%!
I’d like to take this moment and thank all of you – our customers, supporters and friends. Our dream of making UX easier for web&mobile teams, comes true thanks to you.
I cannot thank enough our amazing team. Working with these guys is a privilege. They simply rock!