In UX Design: Create more than you need.

Great designers create many more artifacts and drafts of ideas that they actually use. Don’t ever stop at the first version of whatever you do.

It came back to me with the great Bento Box no. 1 by LUXr. I’m trying out the box working on Customer Development for UXPin.

First step in the LUXr process of CustDev is, no wonder, creation of persona. Janice Fraser from LUXr (previously CEO of Adaptive Path) teaches the wise way of creating a persona. According to Janice to make the persona work we need to describe four things:

1. Who the person is (name, one sentence in speech bubble little drawing)
2. Demographics
3. Behaviors (What this persona does?)
4. Needs & Goals

When we’re describing Demographics, Behaviors and Needs & Goals we suppose to write down 10 traits for each category and than… choose 5 most important. We’re not using half of the things that we wrote down! Suddenly priorities become obvious.

Love it!