DesignOps 2.0 – Scaling Design | Design Value Conference
Erica RiderSr Manager UX at PayPal
Scaling design is not about throwing more designers at the problem. Scaling design effectively is about operationalizing design, aligning closer with the principles of DevOps. How do we enable product teams to successfully deliver useful and usable products to their customers? This is an evolution that they call DesignOps2.0. Nearly everything a product team deals with impacts UX. Traditional development issues like availability and latency have a significant impact the user’s experience.
- How to set up tools and environment that empowers teams to deliver useful and usable products
- How to gain a common understanding with product teams around what impacts UX and who's responsible
- How to hold engineering and product teams accountable for delivering a good user experience