Click to see the full size it doesn’t get prettier, but certainly gets more readable.
The importance of copywriting in User Experience Design
Importance of copywriting in User Experience Design should never be underestimated. Whether you sell books, encourage people to read your blog, or try to persuade visitors to sign up to a b2b app – great copy is absolutely indispensable. Jeff Gothelf calls copywriting “The Secret Weapon of UX” and I simply couldn’t agree more.
Back in my UX Manager times I was dreaming about having dedicated, professional copywriter on my UX team. We’ve never found the right person, however I still think it’s the best solution for large organization. For smaller companies the only option is to encourage UX Designers to learn basics of copywriting, which really should be part of our skills.
Copywriting is a weapon that we should use mercilessly. Would you agree?