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The Importance of Copywriting in User Experience Design

Marcin Treder
By Marcin Treder on 6th February, 2013 Updated on 1st February, 2017

Importance of great copy in UX Design

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The importance of copywriting in User Experience Design

Importance of copywriting in User Experience Design should never be underestimated. Whether you sell books, encourage people to read your blog, or try to persuade visitors to sign up to a b2b app – great copy is absolutely indispensable. Jeff Gothelf calls copywriting “The Secret Weapon of UX” and I simply couldn’t agree more.

Back in my UX Manager times I was dreaming about having dedicated, professional copywriter on my UX team. We’ve never found the right person, however I still think it’s the best solution for large organization. For smaller companies the only option is to encourage UX Designers to learn basics of copywriting, which really should be part of our skills.

Copywriting is a weapon that we should use mercilessly. Would you agree?

Marcin Treder

by Marcin Treder

Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley office. Previously, he worked on projects for two companies that IPOed and managed design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been selected to numerous awards including MIT 30 under 35 for his accomplishments in design and business.

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