Average Cost of a Well-Done Website Design (Or Redesign)

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The average cost of website design is anywhere from a few hundred dollars to tens of thousands of dollars. There are several factors and options that will affect the cost of your project, which is why it is hard to pin down the exact cost of such an endeavor before you begin. While it may seem overwhelming in the planning process, this is actually a good thing, because it means you can find an option for almost any budget.

Website Redesign Options

In House

In House UXPin Design

Doing a redesign in-house depends on your infrastructure. If you’re a startup with a team of just one or two people, this may be an impossible task if you haven’t redesigned a website before. However, there are tools available that can make the project a bit easier, and plenty of free videos to watch online. In this case, the hardest aspect is the amount of time it takes. Doing it completely on your own can cost as little as $150, which represents the cost of web hosting, a URL, and an inexpensive premade template.

If you are a larger company with a team of tech experts, doing a web design project may be a bit easier. However, having your own in-house team of designers will cost more as you will have to pay salaries, benefits, and other overhead costs.


  • In-house designers are always  easy to contact in case of any changes or updates.
  • The web design teammates are already your employees who are familiar with branding and messaging.


  • Can be a lot of new overhead if you don’t already have the knowledge or proper staff, however, it may be a great investment.

Hiring Freelancers

Hiring Freelancers

Hiring a freelancer is a great way to get an expert on your side. Most people don’t have web design expertise, so hiring someone from outside of your organization makes sense. Working with a freelancer can cost anywhere from a few thousand dollars up to $15,000 depending on the size and features of the website. This is one way to get the out-of-house experience for a bit cheaper than an agency. Freelancers can set their own schedule, so they may be able to have more flexibility with timing in terms of your project. Although, there is a bit more risk when working with a freelancer.


  • Costs are lower than hiring an agency.
  • May be able to devote more time to your project.
  • Brings outside expertise to your business.


  • Individual compatibility is very important – you have to find the right fit.
  • There is more risk because you rely on one person for the entire project. If something happens in their personal life, you may be out of luck.
  • They may have a specialty or expertise but may lack other skills.
  • Can be difficult to verify the quality of prior work before hiring.

Working With an Agency

Working With an Agency

Agencies are businesses that are fully devoted to marketing, branding, and web design. They are the most expensive option generally, but they also bring diverse experiences and specialties to the table. Agency website design prices start around $10,000 and go up to $50,000 or more depending on the project. Why work with one? They have teams and networks of experts who can bring their professional experience to your business’s redesign. They also have a lot of infrastructures to support new endeavors. However, they usually work with multiple clients so they may not have the bandwidth to deliver your project super quickly if you are on a short deadline.

Both freelancers and agencies generally deliver completely unique solutions for their clients. A custom website design cost is generally higher than a template site, as reflected in the price of working with a freelancer or agency.


  • Gives you access to a variety of experts.
  • Agencies generally have ways to verify legitimacy and quality like testimonials and reviews online.
  • Has infrastructure to offer support beyond the project completion date.


  • Most expensive option.
  • May move slower with more team members.
  • Agencies have multiple clients at one time so they may not be as flexible.

What to Include in Your Website Redesign

A website redesign cost also depends on what features you include. It is about much more than just getting a new look for the site. It should be a full revamp for everything from the ground up. Consider the following aspects that may add to the cost but will make your site competitive in our digital world.

Upgrade Your Technology

Make sure that the technological components of your new website are up to date. For example, it should be responsive, meaning that it looks great on any device. A responsive site automatically detects which device is being used and displays the appropriate site version. It has been shown that up to 60% of web users won’t visit a site again if it is not responsive.

Another technology focus should be search engine optimization, which is about more than just keywords and content. These days, it also includes the amount of time your site takes to load, whether or not it is mobile-friendly and overall user experience.

Revamp Your Content

Content is an important factor for many reasons. Content affects search engine optimization, branding, marketing, and user experience. If your redesign has occurred along with a rebrand, make sure your content is in line with your new branding materials. Come up with a content plan and schedule that reflects the new look and feel of your site. Consider doing more than just creating written content. Photos, videos, and audio content can add a lot to your website and make users engage with your content even more.

Consider New Brand Graphics and/or Marketing Images

If your website design is a bit outdated, chances are your graphics and images may need a revamp as well. Consider adding this into a redesigned package to give your website a completely new look. It may add to the cost but it will be worth it to have a completely cohesive new website complete with graphics, logos, and images.

So, How Much Does Website Design Cost?

The answer to this question is not simple. There is a huge range of price. First, figure out your budget, and then find the option that works for that. If you have just a few hundred dollars, you may have to do it yourself. If your budget is more, you can choose to work with a freelancer or an agency. Wherever you start, remember that most businesses redesign or update their sites every 3-5 years, so it won’t be too long before you’re doing it again!

Using UXPin for any redesign process makes it easy to create a new website from start to finish, while collaborating with multiple people. Thousands of top companies use our tools to make web design a streamlined process. Read our testimonials to find out how UXPin can help your business, then contact us to get started!

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