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New e-book: Web UI Design for the Human Eye (Colors, Space, Contrast)

Jerry Cao
By Jerry Cao on 10th March, 2015 Updated on 1st February, 2017

Did you know that sight is the strongest of the human senses? In this free e-book, we explain how to harness the power of sight to make the best first impression on your users.

What’s in the e-book

We cover topics spanning UX design, UI design, human psychology, and interaction design.

You’ll find just enough discussion of theory to get the point across, then a smooth transition to visual case studies so you can learn by example. We don’t want to bore you with lectures. We want to explain why it works, then deconstruct the design examples.

free Visual Web UI Design ebook

In this e-book, you’ll find:

  • 5 chapters discussing Gestalt principles, negative space as a design tool, the emotions of color choices, and the delicate balance between similarity and contrast.
  • 33 real-life design examples from companies like Tumblr, Bose, Intercom, Facebook, and Google.
  • Quick-reading practical format that’s hyper-focused on actionable advice

So go ahead and take a look, and feel free to share with anyone who might find it useful.

Download the free ebook

Jerry Cao

by Jerry Cao

Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.

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