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UXPin in San Francisco. Part #2: Adaptive Path CEO

Marcin Treder
By Marcin Treder on 10th April, 2012 Updated on 22nd April, 2020

San Francisco pier

Surprisingly sunny (good weather hardly happened during our stay in California) Monday morning. San Francisco was still rather sleepy after the weekend, but we were rushing through downtown in super-excited moods. We were about to meet Brandon Schauer – one of the most important people in the User Experience world. Experienced designer and manager, CEO of Adaptive Path, named one of Business Week’s “Twenty-One People Who Will Change Business”.

The meeting was about to happen next to the famous San Francisco’s piers. Outstanding area.

The purpose of the meeting? Getting feedback on our strategy, understanding the design process of Adaptive Path, checking what problems UX consulting agencies may have and how we could solve them.

This is still hard to believe that Brandon agreed to meet us (thanks to the introduction made by our great friend Jeff Parks!). We were just starting to realize how much networking means in the USA and how people are open to help just because they believe this is the right thing to do.

In Eastern Europe networking almost doesn’t exist. No wonder we were in a constant jaw-dropped state.

And Brandon was just amazing.

He was really focused on our products and strategy. Every minute of this meeting was meaningful. We’ve quickly learned that simple wireframing tools don’t matter much to Adaptive Path. They do wireframe, but they are not attached to any popular wireframing tool. Our „design process focused” approach and tools dedicated to the UX Design process and communication between designers and non-designers, resonate much better with them than our competitors’ simple wireframing solutions.

Brandon – thank you. The meeting was awesome and very, very helpful.

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