UXPin Gets Investors from Silicon Valley

In the Summer of 2011, we gathered in a tiny cafe in Gdynia (Poland) excited to try our new idea. Armed with paper, scissors, and pencils we were trying to find very generic design patterns that are used in the majority of websites. Why? We had this crazy idea for a physical product that could help people design websites together. And we knew that collaborative design can turn bad products into stunning designs.

This is how the original UXPin notepad was created.

We’ve sold every single notepad in the first 48 hours. The buzz was enormous and we couldn’t sleep because of all the excitement. Bunch of designers started to become entrepreneurs.

The success of our first product encouraged us to dream without any limits. If we could create a physical product and help thousands of people all over the world why not to take these dreams, thoughts, and principles to the next level? With an extended team of founders, we’ve created the first version of the UXPin application. We knew that we’re onto something. We knew that we can improve the way people are designing experiences.

There was no other way – we needed to create the best prototyping application on the market and than…take it even further towards our dreams and plans.

Iteratively, step by step, thanks to your help and support we’ve made UXPin great. And we’ve started to grow. Grow quickly.

In the last 12 months, we’ve grown 1000% (number of paying customers). Our team from the initial five people counts now 16 great specialists (20 by the end of this year). And the application is better and better every day.

UXPin Growth in 2013

UXPin growth of the number of paying customers

We’re living our dream and it’s all thanks to you – our customers and friends. You were with us through thick and thin. Thank you.

I feel that apart from my gratitude I owe you this announcement. Something amazing happened and it will help us take UXPin to the next level and beyond.

The most important investors in Silicon Valley believed in UXPin and decided to join us. Andreessen/Horowitz (investor of e.g. Facebook and Instagram), IDG Ventures (VC fund connected to IDG – the biggest publisher of IT magazines in the world), Gil Penchina (angel investor in e.g. Paypal and LinkedIn), Mansour Salame (Band of Angels) and Innovation Nest (our first investor) invested in our company.

Now we have everything that we need to realize our dreams. We want to make design massive. We believe that creative people should be able to design digital products together in a friendly environment that was meant only to serve this specific purpose. And we’re going to make that happen.

One more time: thank you

UXPin Team in 2014

A Gaze at the Stars. Interview with Indi Young

1. How did you get started in the User Experience Design field? And what would be your advice to newcomers to the field?

I got started in 1989, basically, when I moved from a job writing satellite guidance software to a start-up making a supercomputer – they wanted to ship the hardware with an OS and some development tools. I was in charge of designing the interface for the edit-compile-debug suite. Although we were writing these tools for other engineers, it was at this point that I realized that software wasn’t always written for other people “just like us.”

Newcomers: Keep it foremost in your minds that more than one “type” of person will be using what you create, and those people are not exactly the same as you. Constantly seek out knowledge about the thinking, reasoning, decision-making, reactions, and guiding principles of the various people you hope to support, and what their overarching intents are. It will help you craft several different solutions that will be molded to different thinking styles.

2. What’s the one thing that always works in User Experience Design?

Listening. Listen to your teammates, your boss, their bosses. Listen to your users, to the people who you do not yet support, to the people who will “get by” without your design just fine. Listen. Get beneath the shallow stuff and find out what the flow of intentions, snags, and workarounds sounds like for other people. Listen to your own cognition for places where you make assumptions and judgments.

3. What product, service, thing would you like to redesign and why?

Anything. Humanity has only touched upon a tiny percentage of the possibilities that we can design. Why is there only one “app” for each thing you want to do? Well, okay, music and weather … those have multiple apps, but I have yet to see one that supports the widely varying intentions people have. Why are there no weather apps that answer questions like, “When should I go for my run today?” or “How much water should I use for irrigation today?” Why are there no music apps that link together themes or concepts that artists were exploring, and the current events that emphasized those themes – even artists several centuries ago? There’s so much more we can do.

4. Can design be a source for an important social change? How can we achieve that?

I’m not a big believer in “social change.” Instead, I like to “support” people better – in ways each type of person sees as helpful and embraceable. Some people don’t want to change much, and we need to respect and support that. So, in little ways, I focus on support: can we make a trip through a connecting airport more embrace-able by encouraging people on board an aircraft to ask each other questions and answer each other with tips about the people and businesses at the airport or at that location? And not force participation? Little things …

5. What’s your latest design inspiration?

I am inspired by exploring how lots of different people think, and being perpetually surprised and encouraged by the variety. One size does not fit all. Shatter the single-solution mindset into many pieces that support as much of the variety as possible.

I am also thrilled to be recognizing, more and more when I have an emotional reaction or make a judgement or assumption about a person. I can recognize these moments more easily now and can begin to circumvent the single-minded thinking that goes along with it.


Indi has authored a book “Practical Empathy”! Highly recommended!

Stories of Design Your Listeners will Love

“Stories are the currency of human contact”, Robert McKee said once. I guess we can find that true every time we make our friends laugh (or bored ;)), can’t stop watching Louis CK’s standups, sit up with an exciting book, or watch a keynote with Steve Jobs. So the next time you need some “currency” on a seminar, meeting or a party, you can recall one of these stories:

The Mysteries of the Cereal Box. The complicated history of how a cereal box closes

It’s happened to all of us: You open a new box of cereal or crackers, dispense as much of the product as you need, and then prepare to close the box using the package’s tab-in-slot mechanism. This requires you to press down on the die-stamped perforation that will create the slot, which is easy enough, until…

Why Are Soccer Balls Made of Hexagons?

Once upon a time, soccer balls (or footballs, depending on where you hail from) were inflated pig bladders wrapped in leather. One variation was an ancient Chinese game called “tsu chu,” using a ball stuffed with feathers. In medieval England, players used leather-covered wine bottles filled with cork shavings (…)

The Storied Evolution of the Star Wars Logo

Joe Johnston with the second rendition of the Star Wars logo
Photo credits

Seems old? And this is not even the first version of the logo… :)

Who Made That Sippy Cup?

But Belanger wasn’t just any parent; he was a mechanical engineer. One day in 1988, as Belanger found himself cleaning up a spill again, he thought, How many times am I going to do this? And that’s when he decided to solve the problem for good.

The Origin of the Pilcrow, aka the Strange Paragraph Symbol

The fascinating study in obscure typography opens with the single symbol that inspired the entire book, a symbol that has ties to some of the greatest events in human history, including the rise of the Catholic Church and the invention of the printing press: the pilcrow.

The Secret Histories of Clippy, Comic Sans, and Other Legends of Early UI

It’s human nature to hate things that remind us of how dumb we used to be;

Who Made That Scratch-Off Lottery Ticket?

In the 1960s, grocery stores handed out free cards covered with a waxy coating that hid a possible cash prize. To find out if you’d won, you either scratched off the coating or wiped it off with a rag dipped in butter.

A brief history of the US government’s awful graphic design

Too much even for Edward Tufte…

The Unlikely Evolution Of The @ Symbol

Some of the very first computer video games (called roguelikes) used @ to represent the player as he explored rudimentary ASCII dungeons. “This is you, and you are at this location within our cyber world.”

Heineken’s Lost Plan To Build Houses Out Of Beer Bottles

While visiting the island of Curaçao, Heineken was bothered by the mass amounts of trash–including his own bottles–and the lack of housing. His solution? Make a beer bottle that could serve as a brick when it’s finished.

How We Decided What The Internet Looks Like

Andrew Lih, then in his first year teaching at the Ivy League school, proposed a different idea. “I said we should abandon this CD-ROM stuff and try this wacky new technology called the World Wide Web and we should use a browser called Mosaic,” he recalls. “They kind of looked at me and said, ‘Are you sure? We’ve never heard anyone talk about this stuff before’. And I said, ‘Trust me, we gotta do this.’

An Oral History Of Apple Design: 1992

If there is one thing that CEO Tim Cook doesn’t want people to know, it’s what dwells behind his company’s “signature.” As a result, most efforts to explain design at Apple end up reducing a complex 37-year history to bromides about simplicity, quality, and perfection–as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple’s design, a decoding of the signature as told by the people who helped create it.

Additional parts:

How much research has gone into developing the Facebook ping sound

I designed most of the audio currently in the product today. There are a few major components that make up the audio identity. First, is the base chord which is an Fmaj7 chord. For you music nerds out there, yes, these notes actually spell out “FACE”. There are a few reasons I went with this chord

Hilariously Bad Ads That Were Rejected

You know, not the simply-bad-ads kind… this kind of ads ;)
Give a shit... bowel cancer ad
Photo credits

The story of Polaroid inventor Edwin Land, one of Steve Jobs’ biggest heroes

One of Steve Jobs’ biggest heroes is Edwin Land, the inventor of Polaroid. Former Apple CEO John Sculley describes a meeting they had years ago and how both Land and Jobs felt that products existed all along — they just needed to discover them.

How Facebook Used Science To Design More Emotional Emoticons

In 1872, Charles Darwin published The Expression of the Emotions in Man and Animals, a book that cataloged emotional expressions in humans and their link to the animal world. In the book, Darwin described more than 50 universal emotions. Now Facebook, with the help of a psychologist who studies emotions and a Pixar illustrator, has turned some of the emotions Darwin described in the 19th century into a set of emoticons.

So which one is your favourite? :) Sign up for the newsletter to keep them coming!

A Gaze at the Stars. Interview with Christian Crumlish

1. How did you get started in the User Experience Design field? And what would be your advice to newcomers to the field?

I sneaked into the field before they put up all the signs.

I came from publishing, having worked as an editor, author, agent, packager, and publisher. When the web came along, I at first viewed it simply as a great new form of publishing. Because I worked on tech books, I had already formed some opinions about how to improve user interfaces but until I hit the web I lacked any formal process or techniques or avenues for becoming involved in the making of software.

The web democratized all that and gave me a chance to teach myself what we now call information architecture and to build interfaces out of HTML (and later CSS and scripting languages, etc.).

Continue reading A Gaze at the Stars. Interview with Christian Crumlish

A Gaze at the Stars. Interview with Russ Unger

We had a chance to catch up with Russ Unger and to talk about the user experience design:

1. How did you get started in the User Experience Design field? And what would be your advice to newcomers to the field?

I started making websites around 1993 when Mosaic was the web browser I knew of, pine was my email client, and my email address started with the letter z and a string of numbers after it. Up until then, I’d been running a multi-line DOS-based BBS for a while, and thought I had been pretty cool and informed. Once I got my first Mac, all I wanted to do was figure out how to build stuff on the web. I also started learning print design and started tinkering with Future Splash (which later became Flash) and Director along the way. I got pretty consumed by it all. I dedicated every spare minute that I wasn’t working or sleeping to the exploration of this new playground I had discovered. I found myself to be a pretty mediocre visual designer, however, I was fascinated with the understanding of what all the interactions would/could/should be, how content should be organized, and how data-driven sites were working. I even taught myself ColdFusion, some PHP, and ASP, tinkered with databases and “building” my own CMSes for a bit so I could have more informed conversations with developers when talking about design. Then, I remember one of my bosses asking how come we didn’t have any information architects… and not in a nice way; more in the “I just heard this term and I should have heard it from you first” ways. It stung a bit. Okay, a lot. A Polar Bear Book and job change later, I stumbled into an entire mailing list of IAs…

Continue reading A Gaze at the Stars. Interview with Russ Unger

A Gaze at the Stars. Interview with Jeff Parks.

UXPin interview with Jeff Parks

1. How did you get started in the User Experience Design
field? And what would be your advice to new comers to the
field?

I got started in the field of User Experience (pre-web) when I was working as a
Cognitive/Behavioral Rehabilitation therapist for adults trying to recover from acquired
brain injuries. Working with neurologists, speech/language pathologists,
physiotherapists, nurses, and more all client programs were developed around their
needs and goals.

Continue reading A Gaze at the Stars. Interview with Jeff Parks.

A Gaze at the Stars. Interview with Jeff Gothelf.

Jeff Gothelf picture

We hope this is a start of a great series of interviews with UX stars:) We sat down and thought of 5 questions that simply need to be asked to the most infulential people in user experience field. Working out those 5 questions, we wanted to provide both inspiration & practical advice from the best designers in the world. Something that would help especially beginners in the field. So without further ado, we present to you a short yet packed with user experience design takeaways interview with the one and only Jeff Gothelf! – Marcin Treder, UXPin CEO.

Continue reading A Gaze at the Stars. Interview with Jeff Gothelf.

UX Scotland 2013 User Experience Conference

UX Scotland 2013 Conference logo
We have the pleasure to introduce to you UX Scotland 2013: a community-driven practical User Experience Conference in the ♥ of Edinburgh.
Our friends from the UX Scotland conference prepared for you a remarkable event in the remarkable city of Edinburgh. It’s two days packed with UX adventures featuring:

A big thank you to the lovely team of Software Acumen for the opportunity to sponsor this event!

Ps. That’s not the only one UX conference we contributed to this year. A blog post on that soon:)

UX Poland – The Best UX Conference in Central Europe!

UX Poland

UX Poland – The largest and the most prestigious UX conference in Central Europe

I’m proud to invite you to an amazing event that will take part 17th and 18th April, 2013 in Warsaw, Poland – UXPin home country. UX Poland is a mind blowing UX conference with worldwide respected speakers, design loving audience and absolutely unique venue (cinema built in 1948!). If you want to listen to:

  • Bill W. Scott (Paypal)
  • Chris Chandler (Disney)
  • Jeroen Razoux Schultz (TomTom)
  • Ravi Mynampaty (Harvard Business School)
  • Ian Fenn (legendary consultant and first UXPin customer!)

and 25 other amazing professionals – reserve your tickets and come to Warsaw! The whole conference is either in English or translated into English.

“I’m so proud that this event is happening in my home country. It was a dream of many UX designers in Central Europe to have our own world class User Experience conference. Thanks to the amazing team of UseLab, awesome User Experience Research Company (highly recommended!) and my friends from UX Poland Programme Committee (Wiesiek, Hubert, Agnieszka, Jeff – you rock!) that I’m part of, it’s really happening.” – said Marcin Treder, UXPin’s CEO.

Come to Warsaw! UX Poland is a special event that you really don’t want to miss!

UXPin – The Most Valued UX Tool!

What tools do  UX professionals VALUE THE MOST?

Folks organizing Convey UX Conference created a survey aiming at listing the tools most valued by UX Professionals.

I’m extremely proud to say, that UXPin was chosen The Most Valued UX Tool in the Wireframing Category. Hurray!

We got fewer votes than our respected competitors from Axure, Balsamiq and Omnigraffle (which is perfectly reasonable – we’re just starting!), but our average score was much higher. Check out the summary.

It shows two interesting things:

  1. We’ve started to widely chase most renown of our competitors, leaving behind less known tools
  2. UX professionals value the quality of our solution higher than most popular applications

What is just great, we can see that tendency in our stats. We already know that February is our best month in history and sales are going to outgrow January by 30%! Take a look at our weekly growth stats. Sales are going nuts!

UXPin Weekly Growth

I’m so proud of my team it cannot be easily expressed. I feel privileged to work with you guys!

On behalf of the whole company, I’d like to thank you all for your support and all the kind words. Thank you!

ps. We’re (Marcin Treder & Marcin Kowalski) currently in the Silicon Valley. Follow the story on my blog: marcin.is

Wireframing And Creating Design Documentation – Free Course With UXPin

We’re here to provide the value for the UX community! We believe – that’s the right thing to do and… we’re just starting.

Below you’ll find first free course that we’ve created with DesignModo. The basic idea behind the series was to provide:

  • solid (101 style) introduction to User Experience for beginners
  • knoweldge refreshment for seasoned UX designers

Hope you’ll find all 8 articles useful.

Have fun!

  1. Wireframing, Prototyping, Mockuping – What’s the Difference?
  2. The Aesthetics of Wireframes and the Importance of Context
  3. Collaboration in the User Experience Design Process
  4. The First Design Hardly Ever Wins. The Iterative Approach to UX Design
  5. Wireframing and Prototyping a Mobile App
  6. Efficient Wireframing of a Web Form
  7. How to Wireframe a Well-Converting Landing Page
  8. The Future of User Experience Design

ps. We’re about to start new course soon. Stay tuned!

Case Study – Real Story, Real Users, Real Help!

Today We’d Like To Brag A Little (Humbly, Of Course) About One Of UXPin’s Great Users. We’ll Be Introducing You To SocialPaths And Their Real-Life UXPin Adventure With Interactive Wireframes!

“We are no longer able to work without UXPin…”

SocialPaths (a.k.a. The Great User)
SocialPaths is a social media agency that, in their own Creative Director Piotr Zaniewicz’s words – mainly takes care of supporting all kinds of social media marketing activities. Their house speciality is engaging social media games connected to different kinds of loyalty programs that make good use of social media’s viral nature. Among many cool projects, the team at SocialPaths have created contest apps for the Facebook page of one of the biggest trance music festivals in Europe as well as a very popular app called The Great Advice of Mieciu The Eternal Student. While their apps are mainly created for Facebook, they also build interactive tabs for websites and contests.

KISS (a.k.a. The Biggest Work-Related Headache ; )
Working with clients isn’t always a bed of roses, the SocialPaths crew can vouch for that. Putting up with those occasional clients who always know best is one of the most annoying little problems SocialPaths encounters. Of course, clients have every right to have their vision of their product realized, BUT painting that vision in the form of a working app is sooooo complex and difficult that it’s not the piece of cake that clients think it is upfront. Our main problem that we face on an everyday basis is meeting client’s high expectations and stick to the golden KISS (Keep It Simple, Stupid) rule at the same time. Sometimes it is a struggle to convince client not to interfere where we know better – says Piotr Zaniewicz, Creative Director of SocialPaths.

UXPin (a.k.a. The Solution)
After a major brainstorming session, the SocialPaths team came to a conclusion about creating wireframes and interactive prototypes that could solve this problem, so they decided to try out some of the prototyping and wireframing apps out there. One of their friends sent them an interactive prototype made with UXPin and that gave them their first glimpse of our little baby.

Piotr, Creative Director of SocialPaths talks about what they were looking for exactly – We were in great need of tool that lets you create really advanced prototypes step by step so that our team would instantly know what parameters to consider while building (i.e. size, style, layout etc.) and that lets you create prototypes that REALLY visualize all the looks and features to the client.

It’s not easy to find a tool that does both, of course, but the final thing that made UXPin their weapon of choice was its ability to do everything online, so that there is no problem with keeping the project up to date; The newest version is always available to every member of the team at any given time. Another big plus was that UXPin’s really easy to implement – there’s no bigger pain than when the learning curve steals time instead of saving it: We were afraid of the implementation of new tool, but UXPin is so easy to use that after just a little while a fully functioning prototype went to the Graphic Designer – says Piotr.

The Conclusion (a.k.a. How UXPin Helped SocialPaths)
In our team, UXPin is used mainly by Project Managers and Designers who collect feedback and make on-the-spot changes to the projects according to our client’s wishes. In the first phase of the project creation, UXPin is the link between clients and our team. After three months of using UXPin we can honestly say it really does make our job easier! Thanks to making fully interactive, clickable prototypes, we avoid misunderstandings and unnecessary changes after the implementation. Our clients and us both save a lot of time. -Piotr Zaniewicz, SocialPaths

SocialPaths case is a great example of how wireframing saves time, money and refines communication. So why haven’t YOU used interactive wireframes to help YOUR business?

Create an account today and see firsthand how UXPin helps your!

How customer feedback helps us improve JustProto

Another e-mail from one of the users about JustProto features:
One quick question when we share a preview link with the client can I hide the left pane which shows the pages other than minimizing it.

Thanks, Rakesh

Well, a week ago we didn’t have that option.  Sharing a prototype preview link generated by our wire framing tool gave only the option to show your project with a sitemap and that sometimes could lead to tons of questions like: WHAT IS THIS PAGE I DIDNT ASK FOR THIS I AM NOT PAYING FOR THIS!!!! ;)

Now the problem is gone – you can share your wireframe link with or without the sitemap!

We love to help you make your wireframing experience better and better all the time. If any of you guys have another great idea on how to improve JustProto for you just drop us a line here!

Thank you Rakesh for the suggestion!


Check the new feature at work!

How customer helps us to improve JustProto

A while ago we got a message from one of the users. Here’s what Mark said:

I really wish that I could set the individual menu cell width for a horizontal menu so that when I am overlaying it on an existing web design that it will line up correctly with the existing menu tabs… is there any possible way to get that functionality in the software? I have been looking for this feature EVERYWHERE and nobody has it.

Well, now no one can say “nobody has it” ;)
We took Mark’s suggestion under consideration and now it’s possible to set individual height and width for the menu element. You can do it manually – just click on the menu and you’ll see highlighted sections that you can set exactly how you need them.
What seemed to be a little improvement ended up being a big programming pain but eventually, we were able to set it up for Mark and all of you!

Kudos for Buka and Dooshek for not abandoning ship mid-project!

You can all try out the improvement here!

We love to get your feedback and we take all suggestions very seriously.
If there’s anything we can improve for you – just drop us a line!

Let’s Communicate Part 3

Non-verbal communication- mysterious background player

Most of the confusion doesn’t come from the fact that we do not hear speech, are not able to cut sentences into logical pieces, or do not understand the words. Their reason is that people simply don’t understand the intentions of speakers, especially when the social context fails.

When Demosthenes was asked what was the first part of oratory he answered, “‘action”; and which was the second, he replied, “action”; and which was third he still answered, “action.” People tend to believe actions more than words!

That’s why non-verbal communication is now on top!Of course, everything you say is very important, but listener can also read from your gestures and body language. Did you know, that studies show that more information is passed when using nonverbal communication, than while using words?

Non-verbal communication is our unconscious, uncontrolled language.  What’s more,non verbal messages supply, modificate and support words, providing them greater clarity and readability. It’s very important to make those two messages coherent.  If not, our interlocutor will surely notice discrepancy between them.

Body position

Movements to the front and rear mean a positive attitude, movement to the sides – uncertainty and doubt. Change of position may indicate impatience or desire to end conversation.

Face mimic art

“The face is the only system that illustrates the specific, experienced emotions” – says Paul Ekman.

Face is the most expressive part of the body. Some emotions can be correctly guessed by looking only at the eyes and mouth. You should therefore pay attention to the eyebrows, forehead, chin and skin color.

We can mark out “muscles of sincerity” on our face, which are involved in the authentic expression of mimic, but very few people are able to activate them consciously.

Therefore, sham emotions will not activate these muscles. For example, in a sincere smile, the tips of eyebrows slightly lowers down. Only 10% of people are able to intentionally leave the tips of mouth without moving their chin.

Therefore, this movement will occur while experiencing authentic anger and sadness. Reliable sign of anger is when we are narrowing lips, without retracting them toward each other, or pursing. Also, very few people can consciously act in this way using their lips.

Legs

Not crossed, opened in a relaxed position, generally demonstrates cooperation, trust and friendly attitude. Crossed and removed, shows reserve, lack of confidence, suggests that the agreement is not proceeding well.

Hands

Relaxed, open hands are a sign of a positive attitude, especially when the inside of the hand is turned upward. Touching own body points at tension. Involuntary movements of hands, for example, clenching fists, are a reliable indicator of true feelings.