Well-designed microinteractions enhance the user experience by providing reinforcement and feedback. Without microinteractions, user interfaces would be dull and lifeless. Like it or not, digital products play on human psychology. When you see the flashing “typing…” in chat or social media apps, you want to stick around to see what the person’s going to say.

When it comes to web design, the concept of contrast is often discussed in terms of aesthetics and visual appeal. However, the truth is that contrast plays a much more important role in the overall usability and accessibility of a website. We’ll explore the basics of contrast in web design and show you how to

We’ve put together some of the best website design ideas to delight and inspire you. We’ve also created a seven-step process to generate ideas based on your target audience’s needs and business goals. Whether you’re a design agency, startup, small business, or solopreneur looking for inspiration, this article will guide you through the best web

With an ever-growing list of devices, operating systems, and technologies, cross-platform experience design is an essential component of the product development process.  Many organizations have dedicated teams for iOS, Android, Windows, etc., to ensure products meet platform-specific requirements and user expectations. Create seamless cross-platform customer experiences with the world’s most advanced UX design tool. Sign

Website scannability is essential for creating a positive, user-friendly experience. Users want to find content that solves their problem and return to their lives. Facilitating that by designing for scannability creates trust, increasing the likelihood that visitors will return or convert. This article describes the various scanning patterns users adopt for different tasks and best

One of the simplest ways website owners can improve user experience is by implementing videos onto their site. Why spend hours revising instructional copy or guides when a video can condense it in a few minutes? Using videos wisely can be a great way to put users first and boost your site’s UX.  You’re about

Website footers are essential UI patterns. They guide visitors to important content while providing an excellent opportunity to add business value and connect with new customers. This article explores website footer design, do’s and dont’s, expert examples, and best practices to inspire your next web project. Prototype UI designs at higher fidelity and advanced functionality

There are loads of web accessibility guidelines designers and engineers must follow when designing a website or application. It can be overwhelming to digest them all or know when to use the different levels.  This article simplifies the official web content accessibility guidelines with a web accessibility checklist for designers. We also explain the difference

Material Design is one of the most popular design systems. If you own an Android device, you use Material Design daily. Many companies use the Material Design System as a foundation for building mobile and web applications. The system’s comprehensive component library and resources, including Material Icons (now Material Symbols), give organizations and startups the

When you look at the apps that have hit thousands, if not millions of downloads (and boast thousands of happy reviews!), you might wonder: is there an ‘it’ factor they all share? Among others, whether an app has a high download and retention rate comes down to great app design. Namely, there are certain UI/UX

It takes 50 milliseconds for visitors to form an opinion about your business from your website’s design. A poor user experience creates a negative sentiment resulting in high bounce rates and conversion loss. Understanding UX design’s impact on a website’s conversion rate is key to removing potential roadblocks, creating business value, and delivering a higher

Data tables are essential components for many enterprise UX projects. UX designers must find the best UX table design solution to visualize and sort data according to user needs. This article explores table UI design best practices with examples to solve common content and usability issues. We also provide links to resources to help research

We see lists in just about every application we use daily. The contacts in your phone, CRMs, email inbox, tasks apps, and social media apps all contain lists. List design is a crucial part of mobile app and web design projects, where designers must research and test the best ways to display content to users. 

FinTech is a challenging industry for any discipline, but especially so for UX designers. FinTech design requires designers to study financial regulations, which could differ between states and countries. These financial regulations are often detailed and extensive, meaning lots of reading before designers can even begin a project. This article explores the basics of FinTech

One of the challenges with prototyping using a design tool is the lack of fidelity and functionality, preventing designers from completing comprehensive and accurate user testing. Live-data prototypes seek to solve this prototyping issue by replicating the dynamic experience of code with data from user inputs. Designers must work with a front-end developer or UX