Founded in 1999, CHECK24 is a leading German shopping comparison site. Their mission is to provide consumers with greater transparency when they choose major life investments, such as mortgages and insurance.
Today, the award-winning CHECK24 has more than 700 employees. They’ve helped consumers broker more than 15 million contracts with leading insurance companies, banks, energy companies, telecommunications and travel agencies.
With such a large and active portfolio of partners, speed is of the essence for CHECK24’s product team. The time to market for new offers needs to be lightening fast--but also accurate and easy to understand. For Ingrid Brummer, a product manager for the travel sector, this means being able to move from product idea to web property quickly. And as a non-designer, the challenge has always been turning her “scribbles” [i.e. sketches] into prototypes.
UXPin is a platform created by designers for non-designers and designers alike. UXPin makes wireframing and prototyping accessible to everyone involved in the design process, meaning there is no more wasted translation time moving from a product manager’s thoughts to a designer’s vision. As a result, the user experience--arguably the pivotal piece in today’s e-driven marketplace--can be created quickly and integrated into product development from the very first step.
Brummer reports that skipping the scribbling phase has resulted in a 60 percent increase in productivity. With product management fully integrated with design, CHECK24 is able to shave hours and hours from iteration and meeting time, moving right into wireframing and prototyping.
“I feel more involved in the design process than ever before,” Brummer said. “I’m no longer a roadblock but a vital part of the team. I love the easy handling picture upload capabilities, and especially the preview link that I can easily email to my boss. Our process visibility has doubled and our time to market has been halved.”
Brummer said that results have been so strong for CHECK24 that they will expand its use, moving into responsive design features they have yet to tap. Given their streamlined collaboration process, Brummer’s team now has the bandwidth to focus on making the user experience better than ever rather than worrying about meeting deadlines.