Striking the right balance between user and business goals is crucial for an organization and its products’ success. To deliver win-win solutions, product teams must encompass user objectives, desires, and challenges while meeting a company’s strategic goals. We explore user vs. business goals and common associated KPIs. We also look at two real-world examples from
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Customer journey maps are effective visualizations that help organizations understand their customers and create better experiences. Product teams use these journey maps during the design process to solve usability issues, streamline user experiences, and identify opportunities that help the organization achieve its business goals. Creating customer journey maps requires research, collaboration, the right tools, and
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Stakeholder interviews can be an anxious and overwhelming experience for first-timers wanting to impress. These interviews are crucial for UX design because they provide valuable details, context, and insights that guide projects–information designers can only get through relevant stakeholders and experts. This article provides a seven-step template for planning and conducting stakeholder interviews, including how
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The following article is written by UXPin’s developer, Robert Kirkman, who shares how UXPin Merge makes the design handoff easier from both (a developer and designer) perspectives. Once the prototypes are ready for production, the designer hands them off to developers. Such a process can be troublesome – the right tool stack being a part
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To deliver successful outcomes, design project management incorporates several key UX functions, including creative direction, UX design, DesignOps, and design leadership. This article explores the design project management discipline, a manager’s skills, relevant tools, and the five stages from initiation to final delivery. Achieve better results during the design process with high-quality, interactive prototypes using
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Design decisions define the direction and outcome of design projects. Designers use research and data to validate assumptions and eliminate biases during the decision-making process. Making decisions is one part of this process. Design teams must also articulate their thought process to get stakeholders, engineers, and product owners on the same page. Articulate your design
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Just completed the final iteration of your prototype? Great! Let’s send the design to the development team, so they can translate it to code. Here the question pops up: is design to code really the best direction you can hope for? Actually, there’s a second model of working: pushing code to design and working with
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Wireframing is a crucial part of the design process, where designers typically complete most of the work, including information architecture, layout, structure, identifying key navigational elements, and screen transitions. The more work designers complete during wireframing, the less they do during the mockup and high-fidelity prototyping phases, thus streamlining the design process. UXPin features built-in
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With so many variables to manage, website design problems often creep in, resulting in a poor user experience and adverse effects on SEO (search engine optimization). Designers and engineers must collaborate to prevent these common web design problems so users can find content and complete tasks with minimal effort. We’ve identified 8 common web design
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A product redesign is an opportunity to improve many aspects of a digital product, most importantly, its user experience, visual design, technical bugs, and business value. Product teams can also extend the product’s lifecycle by making it more relevant and up-to-date with modern trends. Improve product redesign scope and achieve significantly better results with component-driven
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If you’ve ever heard about continuous discovery (CD), then high chances are you associate it with the work of product managers. However, this agile approach to research and project refinement isn’t confined to product people work only. It’s also a critical part of how design teams shape products and create value. CD offers a method
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Scope creep is a common issue in UX design projects. By proactively preventing scope creep, UX designers can ensure that their projects are completed on time and within budget. Establishing clear goals and objectives, creating a design brief, encouraging collaboration, planning for the unexpected, and creating a system of governance are all effective ways project
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Design teams commonly use Jakob Nielsen’s heuristics to evaluate human-computer interaction because they provide a comprehensive user experience audit. A heuristic evaluation explores ten critical facets of a product’s user experience, allowing design teams to focus on specific usability problems within user interfaces and interactions. Get accurate insights about your product’s usability performance using advanced
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Content exists across multiple touchpoints sourced from numerous creators. A UX content strategy ensures content production and governance remain high quality and consistency to enhance a product’s user experience while meeting business goals. We’ll explore two significant factors in developing and maintaining a content strategy: A content strategy team uses these facets to create a
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Don Norman, the founder of the Nielsen Norman Group and former Apple VP, coined the term user experience or UX in the 90s. Almost two decades later, Tony Hillson from Service Design in New Zealand came up with customer experience or CX. Many people incorrectly use CX and UX interchangeably, but these describe different levels
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