Long gone are the days when design used to rely almost solely on the creativity of designers. Technologies are sophisticated, subsequently rendering users more demanding. UX design has been blurring the line between art and science. According to Adobe, 38% of people will stop engaging with a website if its layout or content is visually

Just when you thought your prototypes couldn’t gain more superpowers, we added another to your prototyping utility belt: Expressions. Bring the power of JavaScript functions to your designs. Now you can power up your prototype in a programmatic way. Gone are the days of design tools not having math functions! We just leveled up with

The right data, in the right place, in no time. Surprise! Now you can upload real data into your prototypes with our new Data feature. No more spending hours, even days, mocking up data for your designs. You’re welcome. Boy, are we excited to share this one with you. You should know that this new

Implementing user requests verbatim is the wrong way to design. A designer must ask, “Is this experience leading people to the right destination?” By using destination-centered design, experiences can lead people toward their promised land.

As much an art as a necessity, user testing reveals assumptions and questionable user flows. Use these tips to boost your interview skills.

Know how to create the right persona based on real examples.

Step-by-step instructions for creating fast user personas.

See the UX process behind creating and launching an enterprise feature under tight timing.

Step-by-step process for data-informed UX in the enterprise.

Handpicked articles from our UX team.

Know the 6 steps to running an insightful usability test.

A UX practitioner’s guide to running fast yet effective user research. Know the 6 steps of budget-friendly user research.

Know the techniques, processes, and useful tools for user research & usability testing. Focused on everyday design practice.