A UX competitive analysis is a crucial part of UX research. It’s an opportunity for designers to leverage what works, avoid what doesn’t, and identify gaps to gain a competitive advantage.

A service safari allows design teams better to understand competitors, users, and their own product. This service experience offers valuable insights for very little investment, making it an essential tool during the early stages of the design thinking process. This article looks at the pros and cons of a service safari, how to plan and

UX research is the bedrock for any design project. UX designers and researchers must gather insights about the market, competitors, and, most importantly, users. This research continues throughout the design process as designers test ideas and gather feedback from participants and stakeholders. To be a good UX designer, you must be inquisitive and an active

One would think that the IT domain is all about numbers, schemes, and prototypes; that functionality means more than empathy when it comes to digital products. In the technological race, where beautiful designs and fancy interfaces rule the day, businesses forget that they create products and services primarily for people. But more and more modern

Key Takeaways: Inclusive design aims at taking perspectives of diverse user groups when designing a digital product. It considers temporary and situational factors that may play into user’s experience of a product. There are 8 principles of inclusive web design that designers may use when creating inclusive experiences. One of an exercise for designing inclusive

One of the best things about being a part of the design community is that most designers love to exchange ideas, spread knowledge, and share their experiences regardless of their seniority level. You can be a starting designer or an established thought leader and it’s almost a given that you find a conference that may

Usability testing is a crucial part of the design thinking process. It’s an opportunity for UX teams to present their solutions to those whose problems they’re trying to solve—a nerve-racking and exciting experience! UXPin is the world’s most sophisticated prototyping and usability testing design tool. Using UXPin with Merge technology, designers can create high-fidelity prototypes

Microinteractions enhance the user experience by providing reinforcement and feedback. Without microinteractions, user interfaces would be dull and lifeless. Like it or not, digital products play on human psychology. When you see the flashing “typing…” in chat or social media apps, you want to stick around to see what the person’s going to say. These

The UX space is continually growing and evolving, with new UX roles and departments emerging to accommodate specific tasks and research.  One question we see pop up regularly is UX architect vs. UX designer—what’s the difference? And does my company need to fulfill both of these positions to improve the design process? We’ll explore what

Even the best ideas can’t guarantee success. No matter how certain you are about a new concept, the only way to create a good product is by getting real feedback and building upon it. Here are our tips that will help you make the most out of your user testing.

Read these six articles to learn more about user research methods that can lead to better UX design for your digital products.

Long gone are the days when design used to rely almost solely on the creativity of designers. Technologies are sophisticated, subsequently rendering users more demanding. UX design has been blurring the line between art and science. According to Adobe, 38% of people will stop engaging with a website if its layout or content is visually

Just when you thought your prototypes couldn’t gain more superpowers, we added another to your prototyping utility belt: Expressions. Bring the power of JavaScript functions to your designs. Now you can power up your prototype in a programmatic way. Gone are the days of design tools not having math functions! We just leveled up with

The right data, in the right place, in no time. Surprise! Now you can upload real data into your prototypes with our new Data feature. No more spending hours, even days, mocking up data for your designs. You’re welcome. Boy, are we excited to share this one with you. You should know that this new

Implementing user requests verbatim is the wrong way to design. A designer must ask, “Is this experience leading people to the right destination?” By using destination-centered design, experiences can lead people toward their promised land.