The first part of our analysis involved examining the qualitative data collected through the screen-recorded user tests we mentioned in our previous post. As you might recall, we ran a series of tests on 5 users (as recommended by Jakob Nielsen). When choosing users, we were looking for semi-frequent Yelp users. Our 5 users included 3 users
(…)User Testing & Design: 7 Qualitative Insights Into Yelp’s Website
