In today’s competitive digital landscape, success is a stream of fresh ideas. Innovative thinking. Audience-led and data-driven product design that meets the needs of your business and your customer – whether they knew they wanted it or not.  But for every iPod, there’s a Zune. For every static, stifled Myspace or Friends Reunited, there’s a

With the massive range of smartphones and screen sizes, creating and testing prototypes for mobile apps is a critical part of the design process. UX teams must thoroughly test designs and resolve usability issues before handing the final drafts over to engineering. Developing an app is a time-consuming and expensive process. It’s much quicker and

Prototyping is the cornerstone of the design process. Rapid prototyping accelerates the prototype phase so UX teams can push final designs to engineering teams faster.

Bringing a new product to market is hard. The scary statistic is that 95% of new products fail despite all the time, effort, and resources invested to bring these ideas to life. But that shouldn’t discourage you from trying though, because when you get it right, you can transform your industry and build a business

A successful UX project relies heavily on testing to achieve a project’s goals and objectives. Wireframes, mockups, and prototypes allow designers to create blueprints and models of the final product for usability testing. The problem is that many people use wireframes, mockups, and prototypes interchangeably, when in fact, they’re all different and used at separate

Today’s technology means it’s never been easier to foster a collaborative culture between multi-discipline teams. Yet, here’s the rub: while 75% of employers say teamwork and collaboration are important, 39% of employees believe people don’t collaborate enough in their organization.

Prototyping is an essential part of the UX design process. Prototypes allow designers to test design ideas and user flows before committing to the final product. Prototypes help validate what works but also expose missing elements and features. Without the prototyping phase, companies would waste precious resources iterating over the final product.  Low-fidelity prototypes allow

With the fierce competition on the market, hiring top design talent is no easy feat. However, bringing a group of experienced, skilled people into one place is only part of success. Among others, to build a thriving product design team you must also invest in design operations (also known as DesignOps).  In this article, we’ll

Of all the frameworks out there, React may be the best choice for beginners. React can do what other frameworks can, but it doesn’t obscure your code. It is easy to learn and equally easy to master, as opposed to some other frameworks which can sometimes be difficult to understand. Software development is one of

Good website design must accomplish many functions—it’s an advertisement, but it’s also a tool. A website sells products and services, but it’s also a tool to acquire customers and educate users. All of these examples provide a service to the user, so a good website starts with a user-centered design. UXPin is a powerful collaborative

Parallax scrolling is a creative tool for designers to create 3D experiences on a two-dimensional screen. The parallax scrolling effect can add depth and dimension, giving the user an immersive, engaging experience—something brands constantly strive to achieve! What is Parallax Scrolling? Parallax scrolling is a web design technique where elements appear to be moving at

ResearchOps is an emerging practice in the UX space. Companies have realized the importance of effective user research to create products that best serve the customer. Traditionally, user research was part of a UX designer’s role, but companies are now dedicating entire teams to manage user research, including the people, tools, processes, and operations. ResearchOps

The UX space is continually growing and evolving, with new UX roles and departments emerging to accommodate specific tasks and research.  One question we see pop up regularly is UX architect vs. UX designer—what’s the difference? And does my company need to fulfill both of these positions to improve the design process? We’ll explore what

As industry leaders increasingly adopt code-based design, you will need to compare the best UI development tools to improve your UI design and product development process. Many team leaders are surprised to find that choosing the right user interface development tool leads to better communication between designers and developers, streamlined processes, and improved user experiences.

In recent times, there has been an increased focus on having a pixel-perfect UI that is not only visually stunning but also fulfills the requirements of the user effectively. This renewed focus on UI has resulted in a massive growth in tools, frameworks, and environments that aid this movement. Storybook is one such tool that