In our second sneak peek, we summarized the process of breaking down Yelp’s business model and deciding the right types of user tests. Now, let’s take a look at the actual user research. To get qualitative feedback on the Yelp site, we chose remote unmoderated testing since it allows for simultaneous testing. For quantitative data on the Yelp
(…)Testing & Redesigning Yelp: User Research (from upcoming e-book)
