Most designers want to create something beautiful, but beauty alone in the UI & UX world is not enough. If it doesn’t support the goals of your business or your clients – it just won’t last very long.. A product can only last when the client makes money from it. A UX that doesn’t drive

The user experience of a website often determines its success. As developers, creating a new website for clients means striving for results — not just a pretty picture. The wireframe focuses on this UX factor. It’s the first stage of website design, that focuses on functionality instead of graphics. It’s a crucial process that you

At its core, a website is a way of presenting information to users. When the information is organized effectively, it makes it easy for users to find what they are looking for and for the business to accomplish its goals. In this article, we’ll look at how you can use Information Architecture (IA) to create

When you’re designing for a friendly user experience and user interface, you start with a concept. You have an idea of how it should work in the real world. You just need to communicate it to the rest of the design team. Welcome to the world of what we call Conceptual Models. In this article,

Every product needs a consistent design that helps users make sense of their experience. Without consistency, users will feel lost. Frustration leads to abandoned carts. Your customers will choose an alternative that maintains a cohesive standard throughout its features – and you don’t want that. UI guidelines can help you maintain the consistency that appeals

The search bar is an easily overlooked part of a site during the design process yet users depend on it to find specific information. Since the search bar is one of the most used elements on a website, search bar design has a significant impact on user experience. This article will give you the complete

The best design is focused on people. Always.  In the world of Web and app design, we often use words like audience, clicks, likes, visitors, and users. Those words remove us a step from the fact that we are designing for people. Behind every click is a human being looking for something — a product,

Users require physical clues on what they should do on your site and where they should do it. This is where visual clues or affordances come in; they show users what they should do. This article will show you how you can design the best affordances to guide your site users.  What is an affordance? 

Understanding your site user’s journey is foundational to designing a better user flow on your website. When users are ready to learn more or take action, is the path clear? Or is their journey disrupted by a broken or disconnected experience?  When this happens, users get frustrated, bored, or decide to search for an alternative.

No matter how tight your design is, users may interact with it in a different way than you intended. Heatmaps give you a visual picture of how users are experiencing your site which then gives you the information you need to optimize your site. This article will explain how to use heatmaps effectively.  What is

The structure of your site determines how easy it is for users to navigate your site and find the information that they are looking for. This article will explain why site structure is important for designers and how designers can create effective site structures.  What is website structure?  Your site’s structure is how the different

Are you following every step that leads to success? Use this checklist to make sure that your atomic design system includes all of the individual design components that you need to build amazing UIs. What is Atomic Design? Atomic design is a design system created by Brad Frost in 2016. Frost wanted to create a

“User story mapping is a facilitated, curated conversation that brings everyone along for the journey.” — Nick Muldoon, Co-CEO, Easy Agile Allowing development teams and product managers to better understand the customer journey and prioritize their work, user story mapping will allow you to optimize a product or service. In doing so, this allows teams

What do Landing Pages do?  All online experiences should end in action, and landing pages are the moment the excitement your campaign generated crystallizes into a leap of faith. From simple ‘buy now’ buttons to more complex experiences, landing pages represent a commitment or decision from the visitor.  It is where people “land”. They are

Users have many fears and uncertainties that can hurt conversions. They might be afraid of being lied to, losing their money or they might not understand what they need to do. Microcopy irons out these kinks and empowers users to take action.  What is Microcopy?  Microcopy is the short words and phrases that are used