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Two Quick Exercises for Creating a Winning Product Strategy

Jerry Cao
By Jerry Cao on 4th February, 2016 Updated on 1st February, 2017

 

The best place to begin is the beginning, right? Not always…

Before you begin to define the features and details of your product, imagine what users would say about the final version. What do you want them to say? How can you develop the product to create that feeling? The clearer your idea of the destination, the easier it is to get there.

This method avoids the all-too-common fault in product design: getting lost in the details without validating the overall strategy.

Don’t know where to start imagining the end? Try these two exercises the next time you’re creating your product strategy:

  • Write a tweet from the perspective of future user. Our advisor Hiten Shah (co-founder of KISSMetrics) first suggested this exercise to us back in 2013 when UXPin’s digital app was still in its infancy. In this exercise, you’re trying to capture the core essence of the product. What will users like or dislike about the product? How enthusiastic are they, and what can you modify to increase their enthusiasm? This activity forces you to focus on the single differentiator that define every memorable product. 

For more advice on product design and the design process in general, check out the new 109-page e-book The Essential Elements of Successful UX Design. Best practices are explained based on analyzing 24 examples from companies like Slack, Apple, and others.

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Jerry Cao

by Jerry Cao

Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.

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